“  Felix Fashion is not just a company — it’s a story of ambition, resilience, and unwavering belief. Our journey began in 2013 with a vision to redefine retail, inspired by my time in the jewelry retail field and fueled by the support of my family. It was on this foundation of confidence and determination that we opened our first store in Kannur – a small beginning with a big dream.

From the beginning, we wanted to open more than just a store; we wanted to create experiences. This vision guided us as we partnered with well-known brands such as Allen Solly, Louis Philippe, Peter England, U.S. Polo, Van Heusen and Soch. Each partnershipwas not just a step forward, but a milestone that strengthened our presence in the industry.

In 2020, we continued our transformation and boldly entered a new era. In this challenging year, we partnered with Levi’s, adding one of the world’s most recognizable brands to our ranks.What began with a single showroom in HiLITE Mall has grown into a thriving network of 20 stores in just four years, underscoring our relentless commitment to growth and excellence.This milestone was followed by our collaborations with New Balance and Skechers expanding our portfolio of global brands.

But Felix Fashion is more than just a milestone. It’s about the people — the customers who trust us, the employees who drive us, and the partners who believe in us. Our goal has always been to build real relationships and make a positive impact, not just in retail, but in the communities we serve.

Our values of integrity, hard work, and excellence define who we are. They guide every decision we make, every store we open, and every relationship we build. These values are not just principles — they are the foundation we continue to grow.

Our goal in this fiscal year 2025 is to achieve 100 crores. Our greater vision for the future is ambitious but clear. Our ultimate aim is to expand our store network and set new standards for innovation and sustainability in retail. We envision becoming one of the leading fashion retail franchises across India, with aspirations to list on the IPO, and look forward to collaborating with top global brands in the future. We are building a future in which Felix Fashion is synonymous with quality, trust, and excellence.

To our employees who are the heart of Felix Fashion, to our partners who believe in our mission, and to our customers who inspire us to new heights every day — thank you for being part of this incredible journey. Together we are not just creating a brand, we are building a legacy.

This is Felix Fashion — where dreams take shape, innovation leads the way and excellence determines the journey. And I promise you that the best is yet to come.  “