Foundation & Early Growth (2013 – 2014)

•  Felix Fashion was established with a vision to redefine retail in India.
• The first store was opened in Kannur, setting the foundation for future growth.
• The brand’s focus was on creating unique customer experiences and not just retail spaces.

Brand Partnerships & Expansion (2014 – 2020)

1. Felix Fashion partnered with well-established brands such as Allen Solly, Louis Philippe, Peter England, U.S. Polo, Van Heusen, and  Soch, strengthening its market  presence.
2. In 2020, Felix Fashion partnered with Levi’s, adding a globally recognized brand to its portfolio.
3. The brand’s growth saw the opening of multiple stores, including the first Levi’s store in HiLITE Mall Calicut

Strategic Growth & Global Brand Collaborations (2020 – 2024)

• Felix Fashion expanded its brand portfolio with global brands like New Balance and Skechers.
• The company focused on scaling operations, establishing itself as a key player in the fashion retail sector with a growing store network.
• To date, we have successfully launched over 20 Levi’s stores, marking a significant milestone in our expansion strategy.